Azad Jammu & Kashmir is very rich in natural beauty. Its snow-covered peaks, dense forests, winding rivers, turbulent foaming streams, wheat-scented valleys, velvet green plateaus and climate varying from arctic to tropical, all join together to make it an excellent tourist attraction. Valleys like Neelum, Jhelum, Leepa, Rawalakot, Banjosa, Samahni & Baghser unfold delight full scenic beauty and provide a feast of pleasure to a discerning tourist's eyes.
Azad Jammu & Kashmir is a fascinating land of people, languages & culture. The texture of present population is composed of races claiming their descent from Semitic, Mongoloid, Aryans, Persians, Turks & Arabs. The people of districts Kotli, Mirpur & Bhimber are sturdy, simple, truthful and deeply attached to their land. The culture of this area resembles to that of the adjoining area of Punjab. The people of districts Poonch, Bagh & Sudhanoti are adventure loving and there are numerous anecdotes of their matchless valor as well as inspiring sacrifices for freedom, while Muzaffarabad & Neelum district has its own distinctive culture. The people of the state are intelligent ingenious, hardworking & dynamic.